6 Secrets to Writing Copy That Feels Human

In today’s AI-saturated digital world, content is everywhere. But let’s be honest — much of it feels robotic. Brands churn out copy that’s technically correct but emotionally flat. The result? Audiences scroll right past.

Customers don’t buy from robots. They buy from people. That’s why copy that feels human isn’t just nice to have — it’s the difference between being ignored and being remembered.

Here are 6 secrets to keep your copy human-centered and persuasive:

1. Write like you speak.If you wouldn’t say it out loud, don’t write it. Swap jargon for clarity. Simple, conversational language always wins.

2. Lead with empathy.Show your reader you understand their frustrations, goals, and hopes. Copy that mirrors their reality feels instantly relatable.

3. Tell micro-stories.Weave small, everyday stories into your copy. Even a short anecdote makes the abstract tangible and keeps people engaged.

4. Break the ‘rules.’Start a sentence with “And.” Use contractions. Write fragments. Real conversations are imperfect — and that’s what makes them authentic.

5. Make it about them, not you.Turn “we” statements into “you” benefits. Readers care less about your features and more about how those features solve their problems.

6. Add rhythm.Vary sentence lengths. Use short, punchy lines next to longer ones. Good copy flows like spoken word — dynamic, not flat.

👉 Bottom line: Copy doesn’t have to sound perfect. It has to sound human. And when it does, it sells.